About this role
Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com .
Reddit’s KarmaLab is the creative engine behind the Global Sales Organization, helping brands show up on Reddit in ways that feel authentic to the platform while driving real business impact. As Reddit’s in-house creative strategy team, KarmaLab partners closely with Sales, Marketing, Product, and advertisers to develop campaigns, creative strategies, and storytelling that connect brands with Reddit communities.
We’re looking for a Creative Strategist to support Reddit’s growing App Development business. This person will help shape creative strategy for app advertisers while partnering across Sales, Product, and Marketing teams to translate business challenges into culturally resonant Reddit ideas that drive impact.
Location : Hybrid in New York or San Francisco
What You’ll Do:
• Lead the development of insight-driven creative strategies and campaign concepts that solve complex marketing challenges and help App advertisers show up authentically on Reddit
• Serve as a trusted creative consultant and Reddit platform expert, developing a deep understanding of clients’ business needs and recommending solutions most likely to drive performance
• Partner proactively with Sales, Measurement, and cross-functional teams on pitches, RFPs, presentations, workshops, and strategic client engagements
• Develop strong relationships with agency and client creative decision-makers, influencing campaign development early in the planning process
• Turn successful work into repeatable strategies, frameworks, narratives, and best practices that can be adopted across the App Dev vertical and broader KarmaLab team
• Navigate ambiguity and competing priorities independently, identifying the signals that matter and translating them into clear, actionable next steps
What You Bring:
• Understanding of mobile app growth or performance-driven advertiser ecosystems
• Deep understanding of Reddit, internet culture, and community-driven platforms, with the ability to translate that knowledge into effective client strategies
• Exceptional storytelling, presentation, and communication skills for a range of internal and external audiences
• Experience partnering with Sales, Measurement, and cross-functional teams in to drive business growth
• Ability to navigate ambiguity and develop compelling creative strategies in fast-moving environments
• Experience using research, market trends, client feedback, and campaign performance to inform creative recommendations
• Ability to independently manage com