About this role
Senior CRM Specialist | Tripadvisor
About Tripadvisor
The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork.
Tripadvisor seeks a dynamic and motivated Senior CRM Specialist to drive the strategy, creation, and planning of comprehensive lifecycle communication campaigns. In this role, you will act as a strategic generalist across the user journey, balancing creative campaign ideation with sharp operational alignment. You will serve as the critical bridge between our CRM Operations, Engineering, and brand marketing teams, and flex across lifecycle programs — from inspiration to retention to transactional messaging — as business needs evolve.
Job Location: Remote East Coast, United States
This role is a remote position in the US. Occasional travel to company offices as necessary.
What You’ll Do
• Campaign & Lifecycle Planning: Own the planning pipeline for multi-channel CRM. This includes building and maintaining the integrated marketing calendar (Email & Push) and writing comprehensive creative briefs that align with overall user lifecycle strategies.
• Campaign Architecture & Specification: Translate high-level marketing goals and business requirements into clear, detailed technical specifications for the CRM Operations and Engineering teams. Own the end-to-end handoff process to ensure technical builds are flawless.
• Cross-Functional Collaboration: Partner deeply with Content and Brand teams to shape engaging, relevant messaging, while simultaneously collaborating with Operations and Engineering to map out data pipelines, behavioral triggers, and deployment logic.
• Segmentation & Personalization Strategy: Define customer segmentation and dynamic data requirements, ensuring messaging is highly relevant, targeted, and tailored to specific user behaviors and lifecycle stages. Evaluate and apply AI-driven personalization and segmentation tools where they improve targeting precision.
• Reporting & Analytics: Monitor and report on the performance of campaigns within your lifecycle programs, using AI-assisted analysis tools to speed up reporting and surface trends. Partner with the team's analytics/insights function on deeper statistical analysis and team-wide testing standards.
• Testing & Optimization: Design A/B and multivariate tests (layouts, copy, frequency, audience segments) for your own campaigns, defining parameters for the operations team to execute, and incorporating AI-assisted tools for test desig