About this role
We are seeking an outstanding Senior Director of Global Partnerships to lead our affiliate, strategic partnerships, and business development functions across the HelloFresh Group. This is a senior commercial role with global scope and a clear US anchor — responsible for driving high-quality, incremental customer acquisition through performance partnerships, loyalty and brand collaborations, gift-with-purchase programs (brand partnerships where a partner's product ships to customers at subscription milestones), post-transaction and publisher channels, and new acquisition BD. You'll lead a team of functional leaders across four pillars and partner closely with senior leadership to shape the overall commercial partnerships strategy.
You will...
• Build and scale the Global Partnerships division across four functional areas — US affiliate management, global partnership enablement, strategic and corporate partnerships, and business development for emerging acquisition channels
• Evolve the US affiliate portfolio through a period of active diversification: reducing reliance on legacy demand channels, testing new partner models, and recruiting the next generation of affiliate and post-transaction partners, while managing global accounts with meaningful US presence
• Build Gift-with-Purchase (GwP) into a repeatable, multi-market program with consumer brands across categories like kitchenware, wellness, and lifestyle — standing up scoped playbooks, a rolling calendar of committed partners, and clear cross-functional ownership across markets
• Stand up scalable loyalty earn/burn integrations with airline and rewards programs, and build the frameworks needed to globalize partnership opportunities that originate in local markets
• Rebuild and scale post-transaction, cashback, and publisher partnerships with a clear focus on profitability as the channel matures
• Build the acquisition BD function from the ground up: a sourcing and scoring engine, a scalable partner pipeline, and brand referral collaborations across categories such as health & wellness, fintech, and offer/deal platforms
• Build and lead a high-performing team of functional leaders, with a focus on talent development, accountability, and a results-driven culture
• Establish the technology and measurement foundation for the group: partner integrations, a single source of truth for partnership data, and incrementality/MMM frameworks to validate ROI
• Be the quarterback for your business: partner across Marketing, Finance, Product, and Operations to ensure shared vision, alignment, and delivery against group-wide growth goals
• Provide integrated partner and market insights to the leadership team to inform broader company-wide strategy
You have...
• 12+ years of professional experience, including 8+ years in affiliate marketing, partnerships, or business development, and 5+ years in senior leadership positions
• A track record managing multi-channel partnership portfolios at sc