About this role
About Gusto
At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.
All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy .
AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.
About the Role:
As the Lifecycle Marketing Manager for Gusto's accountant/indirect channel, you'll own the lifecycle marketing strategy that shapes how Gusto shows up for the accountants and bookkeepers who trust us with their clients' businesses, primarily across email and webinar communications. You'll build and continuously improve the programs that bring that strategy to life, with AI-powered and agentic workflows as a core part of how you work, not an add-on to it. This is a hands-on builder's role: you'll partner closely with Product Marketing, Product, Engineering, Data Science, AI Ops, and Brand/Creative to deliver a consistent, high-quality partner experience with measurable impact on engagement, retention, and growth for the accountant channel.
About the Team:
The Customer Lifecycle Marketing (CLM) team owns how Gusto engages, retains, and grows its existing customer and partner relationships via email (in this role, specifically the accountants and bookkeepers who serve as Gusto's indirect channel to small businesses). The team builds and runs the email, webinar, and lifecycle programs that acquire and engage both customer and accountant audiences, working closely with Product Marketing, Analytics, and Product to translate needs into measurable engagement and retention outcomes.
Here's what you'll do day-to-day:
• Plan, build, QA, launch, and report on email campaigns for the accountant/indirect channel using both third-party tools and Gusto's proprietary agentic email tool
• Own the health of the webinar program: calendar management, stakeholder collaboration, production, promotion, follow-up, and reporting
• Build and continuously improve AI-powered/agentic workflows for segmentation, personalization, and reporting
• Partner with Product Marketing, Community Marketing, Analytics, and Product to plan and prioritize the channel roadmap
• Analyze campaign and program performance, run tests, and bring forward recommendations on channel health
Here's what we're looking for:
• 8+ years of experience in lifecycle,