About this role
At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
The Senior Manager, Marketing Operations and Strategy is responsible for ensuring marketing efforts are efficient, data-driven, and aligned with business goals through process optimization, technology management, and strategic planning. Key duties include managing budget and org health, leading org-wide annual planning process, managing quarterly reporting (QBRs), overseeing campaign execution and budget, and providing overall operations support to the marketing leadership team.
Responsibilities:
• Strategic planning: Developing and implementing marketing strategies and plans to achieve business objectives, improve brand awareness, and build customer loyalty.
• Technology management: Evaluating, implementing, and managing the marketing technology stack (e.g., CRM, marketing automation platforms, CMS) and ensuring the team can effectively use these tools.
• Process optimization: Designing, streamlining, and refining marketing processes to improve productivity, efficiency, and cross-team collaboration.
• Budget management: Developing, managing, and monitoring the marketing budget, including tracking budget vs forecast, and providing financial reports to management in partnership with Finance.
• Data analysis and reporting: Working with Analytics to analyze marketing campaign performance data, generating reports for stakeholders, and providing data-driven insights and recommendations for improvement.
• Collaboration: Acting as a liaison between marketing and other departments to ensure alignment on goals and efforts. Building rapport with the Chief of Staff community and working with on cross-company initiatives and planning.
• Team support: Training and supporting marketing staff, and providing internal support and training on marketing platforms.
Experience:
• 7+ years of experience in operations or strategy, ideally within Marketing and within technology.
• Demonstrated skills in planning and strategic thinking. Experience in annual planning a plus.
• Strong analytical and data-driven decision-making skills.
• Technical proficiency with marketing automation tools, CRMs, and other marketing technologies.
• Excellent project management skills, including the ability to manage timelines and resources.
• Strong communication and collaboration skills.
• Budgeting and financial management skills.
Benefits:
• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan with company match to help save for your future
• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
• 18 weeks of paid parental leave. Biological, ado