About this role
Our Creator and Affiliate teams are looking for a Senior Media Strategist to lead channel strategy, measurement and optimization of partner programs across creator and traditional affiliate channels.
We’re looking for a strategic, autonomous, results-driven marketer with expertise in creator and affiliate partnerships, a passion for relationship building, scaling programs and the evolving creator and partner landscape, and the ability to work across multiple work streams. Our team is both rigorous and experimental, and we’re looking for someone who can maintain that balance. If you thrive on collaboration, are driven by data, excel in execution and are dedicated to continuous growth and improvement, we’d love to hear from you.
This is a full-time hybrid position based in our New York office, and you will report to our Manager of Creator and Affiliate.
You’ll Get To...
• Lead creator and affiliate channel strategy and execution by leveraging insights from our Data, GTM and Product Marketing partners.
• Structure and build out creator communities that offer hybrid payment methods like commission, incentive bonuses, and flat-fee..
• Own weekly and monthly program reporting and the leadership narrative. Proactively flag trends, provide clear insights and develop recommendations that drive data-driven decisions and achieve our KPI.
• Partner with data teams to build and refine measurement frameworks, including lift and incrementality testing, that show the true impact of creator and partner activity.
• Conduct frequent deep dives into partner performance to drive larger-scale optimizations and influence Go To Market strategy. Unpack nuances across partner types, including creator, content, comparison and coupon.
• Spearhead various initiatives, including leading tests with cross-functional teams such as Paid Media, Product Marketing, Legal and Finance.
• Influence budget planning, pacing and forecasting across Creator and Affiliate to ensure optimal allocation.
• Develop and implement streamlined processes to improve efficiency and effectiveness in managing partner onboarding, payments and communications.
• Identify and recruit net-new creators and partners to fill gaps across creator and affiliate.
Who We’re Looking For
• Minimum of 5 years of experience within creator and affiliate marketing, with meaningful hands-on creator program experience. Experience working on such programs in SaaS is preferred, but not required.
• Hands-on experience with incrementality tests, and the ability to build your own forecasts.
• Extremely comfortable partnering with data teams, interpreting performance data and turning insights into action. Familiarity with Looker or BigQuery is a plus.
• Proven track record of negotiating both creator and affiliate deals and scaling partners against efficiency targets.
• Strong hands-on experience navigating and ability to independently execute within an affiliate platform. Impact experience is a plus.
Benefit