About this role
Who we are
At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.
Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. .
Hiring and how we work
We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions!
Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings. .
See yourself at Twilio
Join the team as Twilio’s next Sr. Partner Marketing Manager .
About the job This position is needed to scale our partner ecosystem and drive regional pipeline growth through joint co-marketing strategies and through-partner execution.
In this role, you will develop data-driven co-marketing plans with strategic partners, build scalable demand-generation programs, and align internal sales teams with external partner leadership. You will serve as the strategic bridge driving co-selling motions, managing operational budgets, enforcing lead governance, and tracking partner-sourced and partner-influenced pipeline growth across the enterprise cloud and SaaS ecosystem.
Responsibilities In this role, you’ll:
• Develop data-driven multi-quarter co-marketing plans and joint GTM strategies with strategic partners to hit regional pipeline targets.
• Execute targeted account-mapping using platforms like Crossbeam to drive custom 1:1 ABM campaigns for elite partners and scalable digital toolkits for broader partner networks.
• Co-create compelling "better together" messaging, solution briefs, and branded assets with Product Marketing to showcase joint value propositions.
• Orchestrate high-velocity field campaigns, executive roundtables, workshops, and sponsorship presence at major industry flagship events to source new logos.
• Deliver turn-key, through-partner demand-generation programs and drive partner adoption of the Twilio Partner Portal for self-service execution.
• Equip partner sales and BDR teams with custom outreach playbooks, script templates, and email sequences to ensure rapid campaign follow-up.
• Enforce strict lead-routing governance rules and follow-up SLAs to minimize channel conflict and optimize lead-to-opportunity conversion.
• Manage partner marketing operational budgets, ensuring fiscal compliance and optimal ROI across co-marketing investments.
• Track and report on Partner-Sourced a