About this role
About Mixpanel
Mixpanel is the leading product intelligence and analytics platform, trusted by more than 29,000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what’s working, diagnose what’s not, and decide what to build next. Learn more at mixpanel.com .
About the Role
We're looking for a Senior PR & Communications Manager for a high-visibility, high-ownership role for someone who thrives at the intersection of storytelling, strategy, and execution. As the first in-house comms hire, you'll report directly to the Head of Communications & Content and will help build the PR function at Mixpanel and play a foundational role in shaping how the company is perceived by the press and public.
You'll own day-to-day communications programs across media relations, product launches, and internal comms — while serving as the primary point of contact for US, EMEA, and APAC agency partners and media. This is a rare opportunity to build something from the ground up at a company with a strong product, a clear category, and a compelling story to tell. This role requires two days per week in our San Francisco or New York office.
Responsibilities
Media relations
• Cultivate and maintain relationships with journalists, editors, and producers covering enterprise tech, analytics, AI, data, and SaaS
• Drive earned media coverage in top-tier business and trade outlets
• Develop compelling story angles, press materials, pitches, and messaging frameworks
• Serve as a primary media contact and help prepare spokespeople for interviews and public presentations
• Establish and track metrics to monitor the health of Mixpanel’s coverage
Product launches & company news
• Partner closely with Product Marketing to develop and execute PR strategies for major product announcements
• Manage PR and comms activities for company news and announcements
• Ensure messaging is consistent, differentiated, and resonant with technical and business audiences
Agency & partner management
• Manage agency relationships in the US, EMEA, and APAC, setting clear priorities, KPIs, and workflows
• Serve as the internal contact and day-to-day liaison, ensuring agency output aligns with Mixpanel's voice and goals
Internal communications
• Partner with the People team and leadership to craft internal announcements and other types of internal messaging
• Support the development of internal communication programs that keep employees informed and connected to the company's narrative
Crisis & issues management
• Monitor the media and competitive landscape for potential reputational issues
• Support the development of crisis communications protocols and serve as a strategic voice in sensitive situations
Executive communications
• Identify, pursue, and manage award submissions, podcast appearances, and speaking opportunities at key indu