About this role
MKTQ427R47
Sr. Partner Marketing Manager, AWS & AI Partners
Sr. Partner Marketing Manager, AWS & AI partners, will accelerate Databricks’ growth by turning strategic cloud and AI ISV partnerships into measurable demand, pipeline, and customer-adoption outcomes. This role connects partner strategy, joint messaging, campaigns, events, and field execution across AWS and strategic technology partners.
Impact You’ll Make
• Ensure the annual AWS joint marketing plan is delivering against agreed GTM priorities and assigned partner pipeline targets aligned to Databricks’ strategic products, including Genie, Unity Gateway, and Lakebase.
• AWS Marketing Development Funds (MDF) are deployed through clear investment tiers, approval workflows, vendor governance, and ROI reporting that enables informed re-investment decisions.
• Databricks’ presence at AWS re:Invent, AWS events, and related programs are producing agreed engagement, demand, and opportunity outcomes through coordinated events, content, demos, and activations.
• AWS and strategic AI/ISV co-marketing programs are generating net-new demand and supporting active opportunities, with sourced and influenced pipeline traceable through deal registration, SFDC matching, and partner lead tracking.
• Joint marketing plans, messaging, and customer-use-case campaigns with strategic AI/ISV partners are increasing awareness and creating demand for Databricks solutions.
• Created content in joint-marketing plans are supported with solution briefs, integration use cases, campaign assets, and customer proof points that are adopted across relevant partner and field teams.
• Product feature and integration launches with AI/ISV partners, along with at least six customer stories or joint announcements annually, are increasing market proof, partner activation, and customer adoption.
• Partner marketing motions and communications are scalable across regions, with standardized campaign kits, enablement touchpoints, and engagement or adoption results tracked against agreed targets.
What We Look For
• 7+ years of experience in partner marketing, alliance marketing, or product marketing within enterprise software, cloud, or SaaS companies.
• Demonstrated experience building and executing joint marketing programs with AWS or comparable cloud and technology partners, with measurable impact on pipeline, opportunities, or revenue.
• Experience managing MDF, co-op funds, or joint marketing budgets, including investment governance and ROI measurement.
• Experience translating cloud, data, AI/ML, data engineering, data warehousing, or analytics capabilities into differentiated joint messaging and customer use cases for technical and business audiences.
• Proven ability to create customer-facing marketing content, including solution briefs, industry use cases, campaign assets, and customer proof points.
• Strong program-management and cross-functional leadership experience, aligning Product Marketing, P