About this role
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As a Senior Public Relations Manager, you'll help shape the voice of one of the biggest tech companies today at the forefront of data + AI. You’ll help build our story and put Databricks at the center of conversations that matter today. This is a high-impact, high-visibility role for a strategic storyteller who thrives in fast-moving environments.
In this role, you'll partner directly with the Senior Director of Global Communications to lead PR programs that elevate our profile, showcase our innovations, and position our leaders at the center of enterprise AI. You'll lead product and corporate PR initiatives, including product launches, partner announcements, customer storytelling, funding news and acquisitions. You'll also use AI and agents to work faster, automate routine tasks, and push the boundaries of what a modern comms team can do.
The impact you will have:
• Shaping communications strategy : Set the direction for Databricks' PR programs, aligning them with our business goals, product roadmaps, and company thought leadership. You will be leading product launches (e.g., Genie, Lakebase, and other platform innovations), partner PR, customer storytelling, financial announcements, and we are looking for core expertise in these areas. Success looks like consistent, high-quality coverage around every major launch and a clear narrative arc that positions Databricks as the leader in data + AI to our target audiences.
• Generating high-quality media + new media coverage : Drive meaningful business outcomes by securing high-quality PR coverage in top-tier media outlets and new media publications, enhancing our brand recognition and credibility in the industry. Within 12 months, grow our presence in priority publications, improve sentiment in competitive coverage, and build a portfolio of earned media wins tied to product launches, partnerships, and corporate news.
• Driving cross-functional collaboration : Collaborate with marketing, product, corporate development, and executive teams to develop compelling messaging for product launches, corporate announcements and other strategic initiatives, ensuring consistency across all communications channels.
• Use agents to raise the bar : Embrace agentic workflows to work faster and smarter. Identify opportunities to automate repetitive tasks, freeing up time for strategic work. The goal: a more efficient PR operation that produces better results and sets a standard for how modern comms teams operate.
• Creating high-quality content : Oversee the creation of engaging and informative content, including press releases, blog posts, op-eds, talking points, and more, that resonates with our target audiences and supports our thought leadership.
• Elevating executive communications : Partner with executives on our leadership and founding team to drive content and materials for their external events. The goal: executives who are recognized as leading voices in AI, with measurable i