About this role
Secure Every Identity, from AI to Human
Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.
This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.
Staff Product Marketing Launch Operations Manager
In this position, you’ll take our most strategic product releases through the go-to-market (GTM) lifecycle at one of the fastest-growing SaaS companies in the world—from ideation to adoption. The ideal candidate is a seasoned professional in the GTM launch process for newly developed products, features, and solutions. You thrive on implementing new processes and leading cross-functional teams towards a common goal with data-driven insights. You naturally pivot between strategic objectives and project tactics with clear communication to achieve alignment. The ideal candidate has a track record of excellence in launch and post-launch execution, elevating their teams, and thriving in a fast-paced environment.
Responsibilities:
• GTM Launch Readiness: Successfully lead GTM (Marketing, Enablement, Product) teams through key launch readiness milestones. Manage stakeholder alignment, timely program execution, and leadership reporting.
• GTM Strategy & Governance (before and after launch): Evolve Okta’s launch process by streamlining process efficiencies, evolving standardized playbooks, and developing relationships with key executive and senior leadership stakeholders.
• Performance Reporting: Support GTM Launch Ops & Strategy team to successfully review and drive growth through data-driven launch insights. Provide key recommendations to optimize incremental launch marketing strategy, and support growth targets for new product introductions.
• Be the connector between multiple teams and drive alignment on key decisions to deliver results
• Identify, develop, and implement operational enhancements for efficiency and provide thought leadership and innovation in the launch process
• Collect meaningful key metrics to guide the launch and communicate results frequently with senior leadership
• Work closely with data and analytics teams to track and communicate product performance
• Leverage go-to-market and product knowledge to help anticipate risk and provide mitigation and escalation paths
• Assist in the development, project management, and organization of standard operating procedures within the Product Marketing team
Qualifications:
• At least 5 years of relevant experience in program & project management, leading product launches, and/or product marketing. General understanding of or experience with the go-to-market and product development