About this role
Secure Every Identity, from AI to Human
Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.
This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.
The Role
Auth0 is seeking an entrepreneurial leader to drive the commercial and go-to-market (GTM) success of our upmarket vertical motion. Operating in a strategic partnership model alongside the Chief Product Architect you will be the commercial engine bridging our product capabilities with specialized market needs.
Sitting within the Auth0 Product organization, reporting to the CPO, you will be responsible for defining our vertical market strategy, and ensuring these solutions land successfully in the market. You will partner across Okta to shape everything from customer segmentation, pricing, and packaging to field enablement and strategic partnerships.
As a 0 to 1 builder, you will act as a highly leveraged executive with the opportunity to expand this mandate across multiple verticals.
Key Responsibilities
• Vertical Strategy & Commercialization: Devise the end-to-end go-to-market strategy for our upmarket motion, driving customer segmentation, targeting, and the commercial structure (pricing, packaging, and positioning) of vertical-specific offerings.
• Cross-Functional Orchestration: Partner deeply with Marketing, Product Marketing (PMM), and the field to develop robust enablement programs that support Sales, Professional Services, Support and Channel Partners to successfully position and deploy Auth0 in support of up-market vertical expansion.
• Product Alignment: Act as the voice of the market, translating deep vertical insights and business requirements into actionable product requirements for the Chief Product Architect and supporting teams.
• Solution Structuring: Work hands-on in both pre- and post-sales cycles alongside the field to structure complex, outcome-aligned solutions for strategic enterprise customers.
• Ecosystem & Partnerships: Collaborate with the Tech Partnerships team and Global System Integrators (GSIs) to build scalable, repeatable programs that accelerate vertical adoption and growth.
• Scale & Expand: Operate with an entrepreneurial mindset to prove the model in initial verticals (Retail/Commerce) before expanding the mandate and scaling a team to support multiple industries.
What You’ll Bring
• Leverage 12+ years of enterprise software leadership and deep domain expertise in Retail, Commerce, and adjacent verticals to spearhead 0-to-1 verticalization strategies, driving ARR growth by aligning identity, cybersecurity, and data-driven solutions with complex customer bus