About this role
HelloFresh's Performance Innovation studio is scaling a cross-channel video engine built on a single core principle: one production, many platform-native cuts. Post-production is where that model wins or stalls. This role is what makes it win. We're looking for a Video Editor who is AI-native by instinct, not just by familiarity: someone who reaches for GenAI tools (AI-assisted editing, voiceover, video generation) as naturally as a timeline. You will own end-to-end post-production for the paid social pipeline, drive the AI-integration layer across post, and operationalize the studio’s global footage library so markets can localize independently. This is a high-output, high-craft role at the center of how the team scales.
You Will...
• Own end-to-end post-production. From ingest through multi-format delivery and versioning at the speed and volume the studio’s model demands.
• Operationalize the global footage library. Cut, adapt, and localize central footage for each market.
• Drive the AI-integration layer across post to push creative and efficiency boundaries. Stay up to date with new Gen AI tools to share with the team.
• Maintain GenAI policy compliance across EU and global markets, staying current on evolving regulations and ensuring all AI-generated assets meet platform and legal requirements.
• Edit short-form video from scratch for paid social channels (TikTok, Meta, YouTube, Snap, OTT) using sharp creative instincts, platform-native best practices, and data from Creative Strategy.
• Build motion graphics, titles, lower thirds, and end cards in After Effects; collaborate with design teams to communicate graphic needs clearly.
• Manage multi-format, multi-market video workflow across delivery stages, partnering with the Senior Video Editor, Creative Strategy, and Production teams as needed.
• Work proactively to bring edits to near-final state, minimizing feedback rounds and meeting or beating stakeholder deadlines without sacrificing quality.
• Develop and adapt work from written and verbal feedback quickly and independently.
• Quality-check all video content against brand guidelines and platform specs before delivery.
You Are...
• An AI-native editor who treats GenAI tools as core craft, not a novelty.
• A high-output editor who thrives on turning a single shoot into a volume of finished, platform-native assets.
• Deeply fluent in the performance content / paid social landscape. You know how to prioritize what works based on data, not just personal taste.
• An expert in Premiere Pro, After Effects, and Adobe Creative Suite; experience with apps like CapCut and other UGC content creator tools. Eager to try new things as the UGC market and trends evolve.
• Organized, self-starting, and reliable. You manage complex multi-market, multi-format workflows without dropping anything.
• A strong collaborator who can work across Creative, Creative Strategy, Production, and Brand teams an