Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—together!
Our Values
Best Life
We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact.
Growth Mindset
We are doers, thinkers, and dreamers. At ABC Fitness , your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally.
One Team
From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.
WHAT YOU’LL DO
- Build ABC’s GTM enablement function from the ground up, including the strategy, operating cadence, governance model, content standards, learning architecture, tools, and success metrics.
- Create consistent, role-based enablement programs for Sales, Client Experience, and related customer-facing teams, including onboarding, continuing education, certifications, coaching routines, and reinforcement programs.
- Establish a repeatable sales process and enablement framework that improves discovery, messaging, qualification, objection handling, deal execution, handoffs, renewal readiness, and expansion conversations.
- Partner with Product Marketing, Product, Sales, Marketing, Client Experience, Revenue Operations, and Support leaders to translate strategy, product capabilities, customer insights, and market positioning into practical field-ready programs.
- Use AI-enabled tools and workflows to improve enablement content creation, personalization, knowledge management, learning paths, call coaching, readiness measurement, content recommendations, and productivity across GTM teams.
- Build and scale the GTM Enablement team over time, including hiring and developing strong talent, establishing clear roles and operating rhythms, and structuring the work so the function can support a growing, increasingly complex GTM organization.
- Build and govern a single source of truth for messaging, value propositions, competitive positioning, playbooks, talk tracks, customer proof points, launch materials, and customer lifecycle enablement assets.
- Lead the design, development, deployment, and ongoing optimization of a scalable CMS/LMS ecosystem for both internal GTM teams and external clients, enabling role-based product training, self-service learning, certification, content governance, launch readiness, and customer-facing resources that improve adoption, consistency, and time-to-value.
- Equip GTM teams to clearly and confidently communicate ABC’s product direction and customer value, including how our platform helps fitness operators improve revenue, retention, member engagement, billing, operations, and customer experience.
- Define enablement KPIs and reporting that connect programs to business outcomes, including ramp time, sales process adoption, content usage, win rates, forecast quality, customer handoff quality, retention, expansion, and team readiness.
- Serve as a strategic partner to the CMO and GTM leadership team while staying close enough to the work to write content, design curriculum, deliver training, inspect adoption, and iterate quickly.
WHAT YOU’LL NEED
- 12+ years of progressive experience in GTM enablement, revenue enablement, sales enablement, product marketing enablement, revenue productivity, GTM operations, or a closely related function.
- Proven experience building or significantly transforming an enablement function in a B2B SaaS, technology, payments, vertical software, or similarly complex commercial environment.
- Strong understanding of the full customer lifecycle, including demand creation, s