Senior Director, Entertainment & Sports

At Real Chemistry , making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.

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starpower , part of Real Chemistry , is a leading entertainment, talent, influencer, and cultural marketing agency that helps brands build authentic connections with audiences through the power of culture. For more than two decades, we've partnered with brands to develop impactful programs spanning celebrity partnerships, influencer marketing, talent procurement, experiential activations, content, sponsorships, and strategic consulting. Widely recognized as the bridge between Hollywood and healthcare, starpower brings unmatched expertise in connecting healthcare, wellness, consumer, and lifestyle brands with the talent, creators, and cultural moments that matter most.

Job Overview

The Senior Director, Entertainment & Sport will develop, negotiate, and execute strategic partnerships for specific healthcare, health, and wellness client accounts. Working closely with Real Chemistry leadership and integrated client teams, this role will connect brands with entertainment and sport properties, teams, leagues, and talent. The position requires deep industry relationships, strong commercial judgment, and agency-or buyer-side experience building brand partnerships from strategy through activation.

Title: Senior Director, Entertainment & Sports

Responsibilities

Client Partnership Strategy

• Develop entertainment and sports partnership strategies for healthcare, health, and wellness client accounts, in collaboration with Real Chemistry leadership and integrated client teams.

• Identify and evaluate opportunities with properties, teams, leagues, talent, rights holders, and other industry partners based on each client’s objectives.

• Translate client objectives, audience insights, and cultural trends into differentiated partnership platforms and activation ideas.

Deal Development, Negotiation & Execution

• Lead the end-to-end partnership process, including opportunity sourcing, valuation, proposal development, rights packaging, negotiation, contracting support, and activation planning.

• Develop clear business cases and recommendations that balance brand impact, audience relevance, budget, risk, and measurable value.

• Partner with legal, finance, creative, strategy, experiential, influencer, social, and media teams to deliver programs on time and within scope.

• Oversee partnership activation and optimization, ensuring contractual rights are fully leveraged and programs meet brand and compliance requirements.

Client Leadership & Industry Relationships

• Serve as a senior advisor on assigned client accounts, partnering with Real Chemistry leadership to guide partnership choices and present recommendations with clarity and confidence.

• Build and maintain trusted relationships across entertainment and sports, including properties, teams, leagues, talent, agents, rights holders, and agency partners.

• Use market intelligence and relationships to create access, uncover opportunities, and strengthen negotiating positions for clients.

Business Development & Team Contribution

• Support new business pitch