About this role
Design Leader, Emerging Products (Asana Service Management & Command by Asana)
Asana Design is an inclusive and collaborative community of designers from diverse backgrounds dedicated to designing the future of teamwork . We are looking for a hands-on Design Leader to shape two of our emerging products: Asana Service Management and Command by Asana . In this 0→1 leadership role, you will thrive in early-stage ambiguity, partner closely with product, engineering, and research leadership to define the product design vision, and personally craft experiences that drive product-market fit . You will also represent design in strategic forums with senior and executive leadership, driving outsized impact on compa ny-level investments and roadmaps .
This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday . Most Asanas have the option to work from home on Wednesdays . Working from home on Fridays depends on the type of work you do and the teams with which you partner . If you're interviewing for this role, your recruiter will share more about the in-office requirements .
What you’ll achieve
• Own the end-to-end design strategy and product vision across Asana Service Management and Command by Asana, driving directly toward product-market fit .
• Stay hands-on in the design craft, balancing speed and quality to determine when to iterate rapidly with prototypes and when to execute deep design investment .
• Integrate AI tools into the design workflow and champion thoughtful, human-centered, AI-powered product experiences.
• Build, mentor, and lead a high-leverage, globally distributed product design team as these product spaces grow .
• Partner closely with Experience Research to deeply understand and validate problem spaces across target IT, HR, and developer personas .
• Establish design quality bars and scalable patterns suited for early-stage 0→1 products while maintaining alignment with Asana’s overall design system .
• Represent design in reviews and strategic discussions with senior leadership and executives, providing a clear point of view to guide company-level decisions .
• Collaborate cross-functionally with General Managers, Product Managers, and Engineering leads to align roadmaps with user needs .
About you
• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making .
• Proven track record leading product design from 0→1, successfully navigating ambiguity to achieve product-market fit .
• Demonstrated experience hiring, coaching, and developing product design teams within fast-paced, evolving environments .
• Strong systems thinker with expertise in cross-functional collaboration alongside engineering, product management, and research .
• Credible communicator with experience presenting strategic d