About this role
MKTQ327R31
The Director, Americas Field Marketing, will lead the transformation of field marketing from event-centric to pipeline-obsessed, driving measurable revenue impact across half of our Americas business for Digital Natives, Startups, Retail, Communications, Media and Gaming, LATAM, and Canada business units. This role reports to the VP of Americas Marketing and owns the pipeline-generation strategy and execution, driving the next evolution of field marketing through data-driven program optimization, innovative demand generation, and scalable growth systems and processes. You'll hire and lead a high-performing team that treats every dollar spent as an investment in a measurable pipeline, moving beyond traditional event metrics to focus on conversion rates, deal velocity, and revenue attribution.
The impact you will have:
• Pipeline Ownership: Deliver measurable pipeline targets with full accountability for lead-to-revenue conversion across regulated industries
• Data-Driven Strategy: Help build Americas field marketing strategy based on rigorous ROI analysis, pipeline attribution, and predictive analytics
• Program Evolution: Transform team from event-focused to full-funnel demand generation, creating integrated campaigns that drive pipeline at every stage
• Conversion Optimization: Implement testing frameworks and optimization processes that continuously improve conversion rates from awareness to closed-won
• Revenue Attribution: Use pipeline attribution and reporting to directly connect field marketing investments to revenue outcomes
• Scalable Systems: Design repeatable, scalable programs and processes that generate predictable pipeline growth in a hyper-growth environment
• Cross-Functional Excellence: Drive seamless handoffs between marketing and sales with SLA-driven lead management and pipeline acceleration programs
• Team Development: Build and mentor a team of pipeline-focused field marketers who understand the full customer journey and revenue impact
What we look for:
• Pipeline Expertise: 10+ years managing field programs with direct pipeline accountability and proven track record of exceeding revenue targets
• Data & Analytics: Advanced proficiency in pipeline attribution, conversion analysis, and ROI optimization using SFDC, Tableau, and marketing automation platforms
• Hyper-Growth Experience: 7+ years scaling field marketing programs in fast-growing tech companies, with experience managing large budgets ($2M+) and demonstrating clear ROI
• Team Leadership: 5+ years building and leading high-performing field marketing teams with pipeline accountability
• Revenue Operations: Deep understanding of demand generation funnels, lead scoring, sales processes, and revenue operations in B2B environments
• Innovation Mindset: Proven ability to create breakthrough programs beyond traditional events—digital experiences, account-based campaigns, and omnichannel strategies
• Systems & Process: Experience impleme