About this role
Sendbird is on a mission to build the AI workforce of tomorrow. Sendbird is the omnichannel AI agent platform enterprises choose to elevate the customer experience by initiating autonomous support & sales conversations, keeping humans in the loop for complex inquiries, and re-engaging customers with proactive business messages. We are the omnichannel AI agent platform that enterprises choose to elevate customer experience. Trusted by 4,000+ of the world’s most popular apps—including industry leaders like Match Group, Rakuten, Yahoo, and Coupang—Sendbird powers over 7 billion messages every month.
The Sendbird Revenue Operations team is looking for a Head of Marketing Operations. The Revenue Operations team brings together Marketing Operations, Sales Operations, CX Operations, and Data Insights — together, we own the processes, systems, and analytics that power the entire lead-to-cash cycle. It's a fast-moving, high-impact function, and this role is central to how we grow.
Reporting to our Head of Revenue Operations, you'll own the monitoring and enablement of lead and pipeline delivery. We're looking for someone who really gets marketing — someone who can build the systems, processes, and workflows that help our marketing efforts thrive and scale. This role is based in our San Mateo, California office, with the team on-site Monday, Wednesday, and Thursday each week (3+ days). This is an IC role that owns the function, the strategy, and vendor relationships.
You'll be joining a team that moves with urgency, thinks in data, sweats the details, and is genuinely energized by building a high-quality pipeline for Sales. If that sounds like your kind of environment, we'd love to talk!
What you will do:
• Lead our Marketing Operations efforts, and be a partner to the Head of Demand Generation and our Marketing stakeholders.
• Manage our external MOps agency that executes our Campaign Operations.
Platform and Systems Ownership
• Own the Marketing technology stack across various solutions, selection of new tools, and support the management of our marketing technology ecosystem (website, backend systems, measurement).
• Set up and manage integrations between our core Marketing and Sales systems and complementary tools.
• Balance short-term fixes with the design and implementation of scalable long-term solutions.
Campaign Management
• Work with our global marketing and sales teams to ensure campaign programs are designed and executed effectively.
• Manage our email calendar and inbound forms; Build, test, and send emails, registration pages, and other campaign elements.
• Monitor email deliverability and list hygiene to ensure optimal inbox placement and compliance with privacy regulations.
• Ensure lead and contact data quality: cleaning, normalization, and imports
• Assist with lead and contact database management, attributions, and proper tagging.
• Optimize lead and account scoring, nurturing, and routing so lead