About this role
At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.
We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.
To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.
Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.
If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.
At Braze, Product Marketing sits at the center of how we bring our platform to market—shaping the narratives, positioning, and go-to-market motions that connect what we build to the value our customers feel. As part of our Product Marketing team, you'll own narratives and GTM for the strategic technology partnerships that extend what's possible on our platform. This is a role for a builder and a storyteller: someone energized by turning complex offerings into clear, compelling go-to-market programs, and who thrives working shoulder-to-shoulder with teams across Product, Sales, Partnership, and Marketing to bring them to life.
WHAT YOU'LL DO
You will translate Braze's strategic technology partnerships into differentiated messaging, joint go-to-market programs, and field-ready assets that ladder up to our core platform narrative.
This is an individual contributor role focused on strong PMM craft and cross-functional execution. You'll bring a clear understanding of how go-to-market strategies work with technology platform partners, and you'll work closely with internal cross-functional teams including Product, Partnerships, Sales, and Marketing to take initiatives from messaging through to field readiness.
GTM Strategy & Messaging
• Develop GTM strategy based on joint business plans for strategic technology partnerships in collaboration with partner leads
• Own the messaging architecture for Braze's strategic technology partnerships (e.g., cloud hyperscalers and data platforms), ensuring each partnership ladders up to our core platform narrative and customer engagement story
• Translate platform integrations into clear, differentiated value propositions with defined customer use cases and competitive angles
• Work with Core Product Marketing to ensure technology partners are reflected accurately in product launches, campaigns, and core messaging
GTM Execution & Enablement
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