About this role
At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
Own the systems, tooling, and technical roadmap that enable Lyft Ads and Lyft Business teams to operate at scale. This role serves as the primary bridge to CEIT and Sales Technology / CRM Engineering, translating commercial needs into a prioritized feature roadmap across platforms such as Data 360, billing and quote-to-cash, and the broader RevOps and ad tech stack.
This is a hands-on people manager: someone who sets strategy and owns the long-term systems vision, but is equally willing to roll up their sleeves and do the work when the moment calls for it. Note: this role does not own Sales Operations.
Responsibilities:
• Systems & tooling roadmap: Own and maintain the systems and tooling roadmap for Lyft Ads and Lyft Business, sequencing competing priorities across both lines of business. Partner with CEIT and Sales Technology / CRM Engineering to scope, prioritize, and deliver features across Data 360, billing/QTC, and adjacent platforms.
• Product & program ownership: Act as the business-side product owner: gather requirements, write PRDs and specs, manage intake and prioritization across both LOBs, and drive delivery against timelines and dependencies.
• Platform administration & optimization: Continuously improve core systems in partnership with CEIT (Salesforce and connected RevOps/ad tech tools), ensuring data integrity, clean integrations, and scalable process design. Provide operational inputs (headcount, new-tool needs) into Sales Technology's vendor renewals and evaluate and onboard new tooling.
• People management: Billing Operations Manage the Billing Ops teams across both LOBs. Own cross-LOB prioritization: billing capacity allocation, close-window (BD1–BD4) sequencing, and final tiebreaker decisions when Ads and Lyft Business initiatives compete for capacity.
• Cross-functional partnership: Partner with (not own) Sales Ops, and work closely with CRM Engineering / Sales Technology, Finance, Billing, Accounting / Technical Accounting, and Legal to ensure tooling supports end-to-end commercial workflows from deal to cash.
• Sales Tech backlog & delivery: Run backlog refinement and sprint prioritization across both LOBs, managing dependencies and owning the escalation path with CRM Engineering / Sales Technology to keep in-sprint tickets moving.
• Billing & quote-to-cash build-out: Lead the technical stand-up of billing across Ads (Microsoft Monetize, transitioning to Zuora) and Business (Zuora), including the ad-server-to-Salesforce integration dependency, offline/invoiced billing controls, and digital advertising sales-tax handling.
• M&A & new-market systems integration: Own the Salesforce/RevOps integration workstreams for acquisitions and new markets (e.g., TBR/Alcove and Lyft Europe B2B), translating deal and terms-of-servic