About this role
SpaceX was founded under the belief that a future where humanity is out exploring the stars is fundamentally more exciting than one where we are not. Today, SpaceX is actively developing the technologies to make this possible, with the ultimate goal of making life multiplanetary and expanding consciousness to the stars.
SpaceXSI is building Super Intelligence to help humanity understand the universe. Our teams are building the full Super Intelligence stack: from our Colossus supercomputers, to Grok models, to our suite of applications, including Grok Bot, Grok Build, Grok Imagine, Grok Voice, and X. We're creating a powerful flywheel where more compute trains better models, better models power more useful products, and what we learn from people using those products shapes what we build next.
ABOUT THE ROLE
We’re looking for a Product Marketing Manager who can translate deeply technical products into clear, compelling stories that resonate with developers.
This is a highly cross-functional, high-impact role. You’ll work closely with product, engineering, and GTM to help define what we build and how we bring it to market. You won’t just launch features—you’ll influence product direction, define positioning, and help developers understand why Cursor matters.
WHAT YOU’LL DO
PRODUCT LAUNCHES
- Own end-to-end go-to-market strategy for new features and major releases
- Write launch materials (blog posts, landing pages, demos, videos)
- Partner with product and engineering to ensure strong product-market fit before launch
POSITIONING & MESSAGING
- Develop clear, differentiated positioning for Cursor and its features
- Turn complex AI + developer workflows into simple, compelling narratives
- Continuously refine messaging based on user feedback and market shifts
DEVELOPER-FOCUSED CONTENT
- Partner closely with the Developer Relations team to create high-signal content for technical audiences (guides, use cases, comparisons)
- Showcase real workflows and power-user behaviors—not generic marketing fluff
- Collaborate with the community to highlight authentic use cases
GO-TO-MARKET ENABLEMENT
- Translate product capabilities into clear, compelling messaging that sales and GTM teams can use effectively
- Provide the right narratives, positioning, and materials to communicate value and win users
- Partner closely with sales, field, and developer relations to understand customer needs objections
- Continuously refine messaging based on real-world feedback and performance
GROWTH & DISTRIBUTION
- Identify and test new channels to reach developers (Twitter/X, GitHub, YouTube, etc.)
- Work with growth to improve activation, onboarding, and retention messaging
- Run experiments to improve conversion across the funnel
CUSTOMER & MARKET INSIGHT
- Talk to users regularly to understand needs, objections, and mental models
- Analyze competitors and evolving AI/dev tooling landscape
- Bring insights back into prod