Direct Response Copywriter-Producer

Direct Response Copywriter-Producer

Tried and True Media (TNT) is a digital direct response agency in the health, wellness, and beauty space. We have generated over $1.2B in sales for our clients. We’re looking for talented direct response copywriters who have experience (and specialize) in high-converting 1-5 minute Facebook & YouTube video ad scripts that drive traffic to VSL funnels. If you do not have experience in working with product-blind, long-form 30-45m VSL funnels, please do not apply.

You will join a team of performance managers, media buyers, and video editors who share a common goal – generate clicks that convert into high ROAS sales that scale client ad spend.

What Will You Be Responsible for?

There are three key types of work you’ll be responsible for

• First is writing video ad scripts for clients’ offers. This will be 60% of the work you do in an average week. The scripts could be as short as 1 minute or as long as 5 minutes. Each script will include at least 4-5 different hooks, which will be tested to see what delivers the best ROAS.

• Secondly, you will produce the ad (from script to launch) . This means you’ll be providing our team of acting talent, editors, and animators with clear instructions on your ad’s vision. You will monitor and oversee your script to ensure the final video looks, sounds, and “feel” the way you want it. You will provide feedback to various teams for this process.

• Finally, you will monitor ad performance and come up with ways to optimize the results . That means reviewing marketing data (ROAS, CTR, engagement rates, etc.) and figure out how to improve results like an “ad scientist”. This may mean testing new hooks (first 10s of an ad), trying new formats (podcast vs. skits), or rerecording the ad with new spokespeople.

TNT is a data-driven company . The kind of copywriter-producers who thrive here aren’t just “creative writers” or people who “just want to write”. They are also obsessed with how well their ads do, are hungry for data, know how to diagnose what parts of their ads are working (or not), enjoy figuring out ways to “beat their own high score”, and can handle multiple campaigns at the same time.

Qualities We’re Looking For

• You have a knack for crafting compelling copy that gets results…

• You understand how to use both logic and emotion to persuade…

• You love sifting through ad performance data to find the signal in the noise…

• You thrive in a highly collaborative team environment of other high performers…

• You are organized with tasks and deliver quality copy on time and on spec…

• You pay attention to detail, obsessively questioning each part of your ad to "squeeze" the most performance out of it…

• You can handle multitasking, changing priorities, and “react to data” as needed to rewrite copy…

In short, we are looking for copywriters with a “direct response marketer” mindset, who also have a visual sense of their ads, working in a fast-paced environment ( and I don’t mean in the usual corporate sense, it’s genuinely fast-paced here ). We want people who love creativity and numbers equally.

What’s the Ideal Candidate’s Background?

The ideal candidate has been writing video ad scripts for VSL funnels for at least a year for paid social (e.g. Facebook, Instagram, TikTok) or YouTube either for an agency, brand, or as a freelancer.

• You’ve also had experience writing/testing various VSL components - particularly leads and closes.

• Ideally, you also have experience writing for supplements, health and/or beauty products.

• You’re available for calls, Slack, and meetings between 10:30 – 5:30 p.m. ET (UTC-5, New York), regardless of where you live – important so we’re all in the same rhythm and work efficiently.

More importantly… you live and breathe copy, obsessively spending time breaking down winners and losers to gain key insights, truly love the grind of perfecting a piece of copy until it sings… and passionately study the