at Access Offshoring Philippines, Inc.
The Marketing Specialist / Administrator supports the Marketing Manager with the coordination, execution and administration of marketing activities across digital and traditional channels. This role is responsible for delivering practical marketing support that strengthens brand awareness, customer engagement, lead generation, digital visibility and sales support. The position owns key digital marketing activities, including Google Ads, Meta Ads, SEO and social media content creation, while also providing reliable administrative support to the sales and marketing function. The role requires a strong balance of digital marketing capability, creative content production, administration, research and attention to detail. KEY RESPONSIBILITIES • Support the Marketing Manager with the coordination and delivery of approved marketing campaigns across digital and traditional channels. • Own and manage Google Ads, Meta Ads and other digital advertising activities, including campaign setup, monitoring, optimisation and reporting. • Manage SEO activities, including keyword research, website content updates, metadata, page descriptions and basic on-page optimisation. • Create, edit and schedule social media content that supports brand awareness, product promotion, customer engagement and lead generation. • Design basic marketing graphics and edit video content for social media, digital campaigns, product updates, internal communications and promotional activities. • Maintain and update the company website, social media platforms and digital content to ensure information is accurate, current and aligned with campaign activity. • Support eCommerce activity by assisting with product information, online content updates, digital promotions and customer-facing website improvements. • Conduct market research to identify industry trends, customer behaviour, competitor activity, campaign opportunities and areas for business growth. • Assist with pricing research by reviewing competitor pricing, product positioning, market trends and relevant information to support sales and marketing decisions. • Support brand consistency across marketing materials, website content, social media, campaigns and customer- facing communication. • Assist with lead generation activity by tracking enquiry sources, maintaining lead records and supporting follow-up processes where required. • Prepare marketing reports across paid advertising, SEO, website activity, social media, lead generation, market research and campaign performance, including recommendations for improvement. • Provide administrative support to the sales team, including preparing and maintaining marketing materials, customer communications, presentations and sales support resources. POSITION DESCRIPTION Marketing Specialist / Administrator Page 2 of 3 • Provide general administration support, including maintaining files and records, preparing documents, updating internal systems, coordinating information and supporting day-to-day sales and marketing administration. • Prepare and coordinate marketing collateral, including flyers, brochures, product information sheets, promotional materials and other campaign assets. • Support seasonal promotions, product launches, supplier campaigns, events and brand awareness activities as directed. • Maintain organised marketing records, including campaign schedules, promotional assets, reporting documents, invoices, quotes, approved artwork and sales support materials. • Liaise with internal teams to gather information, coordinate marketing requirements and support approved campaign activity. • Assist with identifying opportunities to improve marketing processes, campaign coordination, digital performance and sales support resources. Requirements KEY SKILLS AND EXPERIENCE • Experience in marketing, digital marketing, administration, communications or a similar support role. • Practical experience managing or supporting Google Ads, Meta Ads and other paid digital advert