Senior Manager, Web Optimization & Search Strategy

Summary

VIAVI (NASDAQ: VIAV) has a 90+ year history of technical innovations that have evolved to keep pace and address our customer’s most pressing business issues. We make equipment, software, and systems that help to plan, deploy, certify, monitor, and optimize all kinds of networks - like those for mobile phones, service providers, large businesses and data centers. And, we are also at the forefront of optical security – we bend light to develop and deliver optical solutions that provide security to the world’s currencies and safety and performance applications for consumer electronics and spectrometry.

We are the people behind the products that help keep the world connected – at home, school, work, at play, and everywhere in between. VIAVI employees are fierce about supporting customer success and we welcome people who bring their best every day to the company - to question, to collaborate and to push for solutions that will delight our customers.

Duties & Responsibilities

VIAVI Solutions is seeking an experienced Senior Manager, Web Optimization & Search Strategy to lead website optimization, organic search performance, Generative Engine Optimization (GEO), technical SEO, and conversational search initiatives across the organization.

This role serves as the organization’s lead strategist for website optimization, search visibility, content discoverability, and website engagement technologies. The position partners closely with Product Marketing, the Web Team, and business stakeholders to improve digital visibility, website performance, and customer engagement.

The ideal candidate combines expertise in SEO, GEO, technical SEO, structured data, website analytics, content development, and conversational search technologies, with the ability to turn technical subject matter into effective digital experiences.

Key Responsibilities

Website Optimization and Cross-Functional Partnership

• Serve as the marketing lead for website optimization, search visibility, and content discoverability.

• Partner with the Web Team on new pages, product launches, acquisitions, content migrations, and ongoing updates.

• Work with Product Marketing, regional marketing, business units, IT, and content owners to keep website content accurate, current, and optimized.

• Translate business needs into clear recommendations for web content, search performance, structured data, and website engagement.

• Ensure major website changes are reflected in SEO, GEO, schema, analytics, and website chat content.

• Identify and prioritize opportunities to improve website engagement, search visibility, and conversion.

SEO Strategy and Copy Development

• Own and execute the enterprise SEO strategy across global web properties.

• Conduct keyword research, search-intent analysis, competitive review, and content gap analysis.

• Write, edit, and optimize copy for product pages, solution pages, landing pages, campaign pages, FAQs, metadata, page titles, and descriptions.

• Partner with product marketers to write, edit, and optimize copy for product pages, solution pages, landing pages, campaign pages, FAQs, metadata, page titles, and descriptions.

• Develop content briefs, keyword guidance, and on-page optimization recommendations.

• Monitor organic search performance and recommend improvements to rankings, click-through rates, relevance, and qualified traffic.

• Provide practical SEO guidance and training to content owners and marketing stakeholders

Generative Engine Optimization and AI Search Visibility

• Own the GEO strategy and roadmap.

• Improve VIAVI visibility across AI search and answer experiences, including ChatGPT, Gemini, AI Overviews, Claude, and emerging platforms.

• Develop content and structured-data approaches that support AI discoverability and accurate representation of VIAVI offerings.

• Monitor AI referral traffic, search visibility, share of voice, and related performance indicators.

• Track changes in AI se